11.22.2010

The number of people who wanted to get their hands on Lanvin for H&M was insane. I literally had no idea about the collaboration until 11pm Friday night. After going out for noodles I stumbled upon the news that the collection would be in San Francisco Saturday morning. Little did I know, Friday night people were already lining up for wrist bands. So when I found out I texted the one person who I hoped would skip the big game and come with me to H&M. The next morning I woke up at 8, met Joe on BART and got to H&M. The plan was to stroll in with the huge line of people at 10am when the store opened. We got to H&M around 9.45am and there was no line and Joe spotted a few people on walking on the streets with Lanvin <3 H&M bags. We rushed up the hill got into H&M and couldn't find any Lanvin. Joe (the diplomatic one) ask a sales associate, "Where's the Lanvin"? He explains, "Oh, it sold out! The women's are upstairs but you need a wrist band and those are all gone too." I panicked. So we go upstairs and they have the Lanvin section roped off and guarded by SFPD. I still can't believe they got police to keep people out. People buying clothes from H&M is what keeps them in business right? Anyway then we run into this guy.
He tells us he saw people lining up Friday at 4pm so he got in line and after hours of waiting in the wind and rain got a wrist band. They had wrist bands for every half our from 8am to 1pm. They let people in to shop/try on the collection every 30 minutes. This obviously created insanity. After your 30 minutes were up you weren't allowed back in the fitting room to try things on again. So this guy, let's call him James, after shopping the men's for himself waited up 10.30am to shop the women's for his sisters who both don't live close to an H&M. Fortunately, I looked up the collection the night before and knew exactly what I wanted and James offered to grab it for me!!!!! I was soooo excited.  This is what he looked like during his 30 minutes of shopping.
These are all of the people waiting behind the police barricade.
So once James came out with the skirts, I tried them on. I was a little sad that white one wasn't my size but really happy to take the black. We ended up trading the white skirt with girl for a bow tie for Joe (pictured above)! He also got a shirt from James.
We were exhausted at this point, it wasn't even noon and this is what the lines for the registers looked like!

I also met this guy at some point. Inside his beautiful bag is a really nice shirt. The bags are so cute I have yet to throw mine away. I need to figure out something to do with it, it is way to cute for the recycle bin.

You can sort of tell, these people were one of the lucky few who got their hands on Lanvin for H&M. Saturday morning was such a fiasco in San Francisco, I wonder if it was that crazy in other cities?

1 comment:

  1. Unbelievable! This company knows how to create hype!! Not, to mention, Their looks are incredible!! Stop by some time...

    http://aestheticlounge.blogspot.com/

    ReplyDelete